Loretta Hudelot Cover

What Movies Reveal About Better Market Research and Brand Storytelling

What happens when marketers adopt AI faster than they can build trust, expertise, and better ways of working? In a wide-ranging conversation with the Martechify team, Dr. Denise Rousseau, professor of Organizational Behavior and Public Policy at Carnegie Mellon University, brought a much-needed human lens to some of the biggest questions facing marketing and technology leaders today. From remote work and hybrid schedules to AI adoption, layoffs, loyalty, and leadership credibility, Dr. Rousseau made one point clear: The future of work will not be shaped by tools alone. It will be shaped by the quality of the relationships organizations build with their people.

Denise Rousseau

What a Leading CMU Researcher Taught Us About AI, Remote Work, and Martech Leadership

What happens when marketers adopt AI faster than they can build trust, expertise, and better ways of working? In a wide-ranging conversation with the Martechify team, Dr. Denise Rousseau, professor of Organizational Behavior and Public Policy at Carnegie Mellon University, brought a much-needed human lens to some of the biggest questions facing marketing and technology leaders today. From remote work and hybrid schedules to AI adoption, layoffs, loyalty, and leadership credibility, Dr. Rousseau made one point clear: The future of work will not be shaped by tools alone. It will be shaped by the quality of the relationships organizations build with their people.

Stefanie O'Connell Cover

What Marketing and Tech Leaders Can Learn From Buffer About Transparency, Equity, and Work Culture

In a recent conversation with Martechify, Cristina Stebbins, Senior Manager of Global Demand Generation and Buyer Behavior Strategy at Renesas Electronics, shared a thoughtful look at how B2B marketing and sales teams could work together more effectively. Drawing on more than two decades in digital marketing, Cristina discussed the evolution of buyer behavior, the growing complexity of the B2B journey, and the importance of using data to improve both lead quality and customer experience.

Kid with face redacted

What Kids’ Photos Reveal About a Bigger Privacy Problem

Did you notice that Mark Zuckerberg and his wife, Priscilla Chan, never share front-facing photos of their children once their kids move beyond the baby phase? Why the CEO of Facebook and Instagram, platforms known for encouraging people to share family and personal photos, is so careful about shielding his own kids? Mark Zuckerberg occasionally posts family photos, but his daughters are either looking sideways or turned away from the camera, showing their backs.

Ian Greenleigh Article Cover

Why Your Content Isn’t Working, and What to Do Instead

In a world where AI can produce endless content, what still separates content that people actually trust from content they ignore? The Martechify team recently sat down with Ian Greenleigh, Vice President of Global Content at TeamViewer, to talk about Ian’s unconventional career path, his content strategy for an IT audience, LLMs, SEO, and how he uses AI without losing the human craft of writing.

Darry Campbell Article Cover

How Omni Hotels Is Using Data and Loyalty to Redefine Customer Engagement

As hospitality brands rethink how to connect digital experiences with real world moments, Omni Hotels & Resorts is taking a customer first approach grounded in loyalty, data, and thoughtful personalization.

The Martechify team sat down with Darryl Campbell, Director of Customer Engagement at Omni Hotels & Resorts, to discuss how his background in big tech has shaped Omni’s approach to loyalty, data, and modern customer engagement. With experience spanning Amazon, Uber, Expedia, and Match Group, Darryl brings a systems driven mindset to an industry where trust and experience matter as much as technology.

Marc Karasu Cover Image

From Code to Storytelling: How AI Is Reshaping Software Engineering and Marketing Leadership

Is AI rewriting the rules of software development and marketing leadership faster than companies can adapt? Artificial intelligence is moving at a pace that few industries have experienced before. In software development, the technology is not only changing how products are built but also how teams collaborate, how careers evolve, and how marketing leaders operate in B2B technology companies.

Marc Karasu, CMO of AI-enabled software development company Vention, has witnessed several waves of digital transformation up close. With nearly three decades in marketing, his career spans the early days of internet advertising, the rise of online job platforms, fintech innovation, and now the AI era.

Philip Congello Web Cover

AI, Speed to Market, and the Future of Packaging Design

Packaging has always been a critical moment of truth between brands and consumers — a decision point where the product communicates its brand story, quality, and value. At shelf, online, and across an expanding range of digital touchpoints, it is where brand strategy meets consumer reality. Today, AI-enhanced design tools are reshaping how fast brands get their creative work to market.

In a recent conversation with Martechify, Philip Congello, EVP of Client Partnerships at Mod Op shared how AI-enabled tools are transforming creative design workflows — and why human creative oversight remains the non-negotiable piece of that equation.

Promise Akwaowo Cover

Inside Royal Mail’s Automation Engine: How AI and Process Automation Are Powering Modern Delivery

For more than 500 years, Royal Mail has been at the heart of communication and commerce in the UK. But behind the familiar red postboxes and daily deliveries lies a rapidly evolving technology engine, one powered by automation, robotics, and increasingly, AI.

The Martechify team sat down with Promise Akwaowo, a Process Automation Analyst at Royal Mail Group, to unpack how one of the world’s oldest delivery institutions is reinventing itself for a digital-first, automation-driven future.