Preeti Ghorawat Web Cover

Standing Up Martech in Medtech at Global Scale: Lessons from the Field 

When Preeti Ghorawat, a MarTech Director at Resmed, a leading health technology company focused on sleep, breathing, and care delivered in the home, began her medtech journey, the term “martech” was still emerging in healthcare circles. But within the industry, there was already a deep-seated belief in innovation and putting the customer first. This forward-thinking culture laid the foundation for what would eventually become a bold, industry-wide shift toward a globally aligned and future-ready martech ecosystem. 

Christopher Rubin Article Cover

A Playbook for Modern Marketers: Curiosity, AI, and the Hidden Skills That Really Matter

Chris Rubin has never been content to follow the typical marketing playbook. As Chief Creative Officer at BrandMultiplier.ai, he’s built a reputation on blending emotional storytelling with emerging technologies. In a recent conversation with Martechify, Chris shared the key experiences, underrated skills, and daily practices that fuel his growth—and offered a roadmap for modern marketers aiming to stay sharp in an AI-first world.

A person taking a picture of her phone at networking conference

Martech lessons from Pitt Business Impact Conference: Human-Centric and Responsible Use of AI

Martechify Director, Ekaterina Konovalova, recently attended the Human-Centric and Responsible Use of AI conference, hosted by the University of Pittsburgh Business School. It was a full-day event, packed with recent findings from leading researchers in marketing and AI from Pitt Business and the Wharton School of the University of Pennsylvania, as well as business executives from IBM, Netflix, and Boston Consulting Group, among others.