When Preeti Ghorawat, a MarTech Director at Resmed, a leading health technology company focused on sleep, breathing, and care delivered in the home, began her medtech journey, the term “martech” was still emerging in healthcare circles. But within the industry, there was already a deep-seated belief in innovation and putting the customer first. This forward-thinking culture laid the foundation for what would eventually become a bold, industry-wide shift toward a globally aligned and future-ready martech ecosystem.
How AI Is Reshaping Higher Education and the Future Workforce
The Martechify team recently sat down with Dr. Art Markman, Senior Vice Provost for Academic Affairs at the University of Texas at Austin, to explore how AI is revolutionizing the academic experience and what that means for the next generation of marketers, technologists, and leaders.
Powering the Future: How Pennsylvania’s $90B Pledge Could Transform Martech and AI
On July 14 and 15, 2025, several CEOs of major corporations, politicians, and the President of the United States, gathered at Carnegie Mellon University. This historic summit resulted in a $90B corporate pledge to invest in Pennsylvania’s AI, energy, and data centers.
A Roadmap to Martech Mastery in Fintech: Lessons from Luke Mortensen
The Martechify team sat down with Luke Mortensen, the Senior Director of Product Platforms, Experimentation, Personalization & Analytics at Capital One, to create a roadmap to long-term martech mastery and discuss the tools and strategies driving innovation, scalability, and customer-centric growth in financial services marketing.
Exclusive Interview with Meta’s Executive: The Future of AI Glasses and Mixed Reality
Chris Aguiar, Director AI Wearables Category at Meta, is helping shape the future of smart technology, one pair of glasses at a time. In a recent interview with Martechify, Chris gave us a behind-the-scenes look at Meta’s cutting-edge wearable products and the AI innovations driving them forward.
Beyond the Hype: Dr. Joseph Dr. Yun on the Real-World Implications of AI in Martech, Economy, and Human Biology
In our recent conversation, Dr. Joseph Yun, Director of Artificial Intelligence Enablement at the University of Pittsburgh and a co-founder and the CEO of bluefoxlabs.ai pulled back the curtain on how generative AI is reshaping everything from marketing operations to human biology, and why ignoring it is no longer an option.
Why Most Martech Transformations Fail and What These 3 CMOs Know That You Don’t
At a recent Martechify panel, three CMOs, Asmita Singh, Catherine Solazzo, and Bernie Griesbach, shared what they’ve learned from the trenches of digital transformation. The conversation focused on what actually moves the needle during martech overhauls: not just the tech itself, but the strategy, leadership alignment, and culture behind it.
HP Ushers in the Next Generation of ABM and Personalization: Leveraging AI to Hyper-Customize Marketing for 100k Products
HP is tackling personalization at a scale few brands can imagine: across over 100,000 SKUs, in countless global markets, and tailored to a spectrum of consumer and business needs. At the forefront of this transformation is Fabio Ranieri, the Head of Digital GTM Innovation at HP.
A Playbook for Modern Marketers: Curiosity, AI, and the Hidden Skills That Really Matter
Chris Rubin has never been content to follow the typical marketing playbook. As Chief Creative Officer at BrandMultiplier.ai, he’s built a reputation on blending emotional storytelling with emerging technologies. In a recent conversation with Martechify, Chris shared the key experiences, underrated skills, and daily practices that fuel his growth—and offered a roadmap for modern marketers aiming to stay sharp in an AI-first world.
Martech lessons from Pitt Business Impact Conference: Human-Centric and Responsible Use of AI
Martechify Director, Ekaterina Konovalova, recently attended the Human-Centric and Responsible Use of AI conference, hosted by the University of Pittsburgh Business School. It was a full-day event, packed with recent findings from leading researchers in marketing and AI from Pitt Business and the Wharton School of the University of Pennsylvania, as well as business executives from IBM, Netflix, and Boston Consulting Group, among others.