Unlike many marketers who begin their careers behind desks analyzing data, Amanda Rabideau started in the field, talking directly to customers. We are excited to bring you her thoughts on how speaking directly to clients shaped her unique marketing approach and business success story.
What happens when you ditch the lead magnets, scrap the standard sales pitch, and tell your B2B audience a great story instead? If you’re Christopher Dean (also known as Dean), you might just end up with a podcast that racks up over 1.2 million downloads and opens doors across the marketing funnel.
Most marketing teams are throwing darts in the dark, hoping something sticks. What if you could turn those wild guesses into precision-targeted strategies that actually convert?
What’s the difference between companies that consistently nail their positioning and those that struggle to stand out? According to Alex Gammelgard, Head of Product Marketing at Ikigai, it’s not better products or bigger budgets—it’s understanding the “glue role” that most marketing teams completely overlook.
In just a few years, Jumio’s marketing team went from contributing 10% of the sales pipeline to driving 60-70%. Their secret? A sophisticated ABM approach that works for both customer acquisition and expansion.
Most marketers today find themselves caught in a false choice—should they invest in digital personalization technology or focus on traditional relationship-building? Dave Chmielewski, Senior Manager of Growth Marketing at BigPanda, rejects this either/or thinking. David is proving that the most effective marketing doesn’t choose between human connection and technology—it leverages both.
In anticipation of World Healthcare Day, the Martechify team reached out to several leading healthcare marketing experts and asked them to share their predictions and insights on how martech is shaping healthcare experiences in 2025. We sat down with Nicole Ramirez, Director of Growth Solutions at Unlock Health, to hear her thoughts.
In our second interview for this series, we sat down with Amy Schroyer, Chief Marketing Officer at Roundstone, to discuss the future of patient engagement and how martech can be leveraged for better outcomes in 2025.
Marketers will notice a growing demand from patients and consumers for transparency and data privacy, while also seeking a more personalized and relevant healthcare experience. This dynamic creates a delicate balance between securing data and optimizing user experience.
In anticipation of World Healthcare Day, the Martechify team reached out to several leading healthcare marketing experts and asked them to share their predictions and insights on how martech is shaping healthcare experiences in 2025. We sat down with Nicole Ramirez, Director of Growth Solutions at Unlock Health, to hear her thoughts.
