In a recent Martechify conversation, James McNeal, Director of Digital Marketing Programs at SHI International, shared his perspective on the fast-changing landscape of digital marketing and the role of AI. James also highlighted the importance of messaging that resonates with the feelings of both excitement and hesitation around AI.
Artificial intelligence isn’t just changing the rules of marketing—it is rewriting the entire playbook. Leading platforms like HubSpot must innovate fast to stay in the game. The Martechify team reached out to John Murphy, Senior Partner Development Manager at HubSpot, to get the latest scoop on HubSpot’s new features and capabilities.
With unemployment rates for recent graduates rising and a looming drop in college applicants, universities need to adapt and reimagine both their processes and their curriculum. How can current students and recent graduates pursuing marketing and business degrees be reassured that their education will serve them well and help them stay competitive after graduation? Over the past three months, we have interviewed several university leaders who shared their perspectives on the state of higher education in the age of AI.
In a world defined by technological disruption and shifting business landscapes, one theme rings louder than ever: the need to keep learning. Few people embody this principle better than Brad Staats, Senior Associate Dean of Strategy and Academics at UNC Kenan-Flagler Business School. An operations professor turned academic leader, Dr. Staats is on a mission to equip students and professionals at every stage with the skills and mindset to thrive in ambiguity. He even wrote a book, Never Stop Learning: Stay Relevant, Reinvent Yourself, and Thrive, which captures the essence of his philosophy.
Redwood Software has been an automation powerhouse for over 30 years, but in the last few years it has experienced an intense growth phase, outpacing the market, expanding globally, and attracting investment from two of the world’s largest software-focused private equity firms.
At the heart of this acceleration is Chief Marketing Officer Bryan Urioste, who has not only refined Redwood’s go-to-market precision and introduced advanced AI tools, but also built a high-performance culture that fuels the company’s momentum. For Bryan, culture isn’t a “soft” element of growth—it’s the engine that sustains it.
As recent shifts in the economy and job market continue to unfold, we’ve seen a growing number of inquiries from our community seeking support for recent graduates and strategies to help them stay competitive.
To explore this topic, we sat down with Dr. Ethan Pew, Program Director of the Master of Science in Marketing (MSM) at the University of Texas at Austin, and discussed how academia is keeping pace with industry needs and what students can do to future-proof their careers.
In a recent conversation with Allison Cerra, Chief Marketing Officer at Alkami Technology, we explored her incredible career journey, her passion for democratizing financial services, and her vision for the future of AI-powered marketing and fintech.
When Preeti Ghorawat, a MarTech Director at Resmed, a leading health technology company focused on sleep, breathing, and care delivered in the home, began her medtech journey, the term “martech” was still emerging in healthcare circles. But within the industry, there was already a deep-seated belief in innovation and putting the customer first. This forward-thinking culture laid the foundation for what would eventually become a bold, industry-wide shift toward a globally aligned and future-ready martech ecosystem.
The Martechify team recently sat down with Dr. Art Markman, Senior Vice Provost for Academic Affairs at the University of Texas at Austin, to explore how AI is revolutionizing the academic experience and what that means for the next generation of marketers, technologists, and leaders.
On July 14 and 15, 2025, several CEOs of major corporations, politicians, and the President of the United States, gathered at Carnegie Mellon University. This historic summit resulted in a $90B corporate pledge to invest in Pennsylvania’s AI, energy, and data centers.
