Most marketers today find themselves caught in a false choice—should they invest in digital personalization technology or focus on traditional relationship-building? Dave Chmielewski, Senior Manager of Growth Marketing at BigPanda, rejects this either/or thinking. David is proving that the most effective marketing doesn’t choose between human connection and technology—it leverages both.
In anticipation of World Healthcare Day, the Martechify team reached out to several leading healthcare marketing experts and asked them to share their predictions and insights on how martech is shaping healthcare experiences in 2025. We sat down with Nicole Ramirez, Director of Growth Solutions at Unlock Health, to hear her thoughts.
In our second interview for this series, we sat down with Amy Schroyer, Chief Marketing Officer at Roundstone, to discuss the future of patient engagement and how martech can be leveraged for better outcomes in 2025.
Marketers will notice a growing demand from patients and consumers for transparency and data privacy, while also seeking a more personalized and relevant healthcare experience. This dynamic creates a delicate balance between securing data and optimizing user experience.
In anticipation of World Healthcare Day, the Martechify team reached out to several leading healthcare marketing experts and asked them to share their predictions and insights on how martech is shaping healthcare experiences in 2025. We sat down with Nicole Ramirez, Director of Growth Solutions at Unlock Health, to hear her thoughts.
What if your marketing and sales teams could access AI-powered customer insights in real-time, anticipate buyer needs before they arise, and deliver personalized content that truly resonates? We interviewed Brian Lambert, AI product leader and bestselling author of “The AI Lead,” who reveals why speed layers are the foundation for this transformation.
How did a process engineer who once sent half a million spam emails a day transform into a marketing leader managing 87 martech tools for major enterprises?
What if the secret to winning in today’s tech-driven market wasn’t about chasing every new tool, but about strategically aligning your technology for real, lasting impact?
We sat down with Manu Aggarwal, co-founder of Brandbevy and a martech visionary, to explore the trends that will define the next era of marketing technology. From AI’s supportive role to the rise of hyper-specialized tools, his predictions are a must-read for any marketer looking to stay ahead of the curve.
Are you struggling to cut through the noise in today’s crowded digital landscape? You’re not alone. With marketers churning out endless streams of content, many are left wondering: Is all this effort actually moving the needle?
