Martech: Delivering Next-Level Content Marketing
Get the right content to the right person in the right moment.
Overview
October 6th, 2022 — Upleveling your content by utilizing the latest martech can open up numerous options to forge deeper customer connections—and ultimately, improve your marketing ROI. Many recently-developed martech tools enable AI, content personalization and more for connecting meaningfully with individual customers at the right time with the right content.
Learn from panel experts Penny Hill from Khoros, Marie Martin from AxleHire, J.P. Maxwell from Tipit, and Stephanie McArthur from Demandbase on what they have done to change the content game.
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All Previous Sessions
ABM/ABX: Real-World Insights
B2B sales and marketing is moving towards ABM (account-based marketing) and the even more advanced ABX (account-based experience) as their go-to revenue-driving strategy. Learn more about how to plan, implement and measure ABM/ABX campaigns in our first Martech Chat.
ABM/ABX: Real-World Insights
Marketing leaders Jordan Liebman of BlueJeans by Verizon and Laura Stevenson of Ascend Marketing discussed their recent campaign collaboration—which included ABM and ABX to achieve key business goals. Hear how developing more personalized, highly targeted conversations between the BlueJeans brand, prospective customers and sales leaders resulted in improved sales enablement and performance.
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Total Experience: Connecting Online and Offline Channels
Discover how to capitalize on technology to build the personalized and seamless onmichannel brand experiences your customers expect.
Total Experience: Connecting Online and Offline Channels
Michelle Hagen Slade of Dodge Construction Network, Christina Pedison of Pizza Hut, Joyce Schofield of The Container Store, and Rich Herbst of Ascend Marketing discussed how data, technology, and a focus on the customer journey can help improve omnichannel customer experience.
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Martech Stacks: Fitting the Pieces Together
Learn how to build and optimize your martech stack, from selecting the right tools and components to managing its evolution--and how to avoid pitfalls as you grow.
Martech Stacks: Fitting the Pieces Together
Rich Herbst of Ascend Marketing, Andreas Hjalber of Blue Jeans by Verizon, Benjamin Murray of Cradlepoint, and Maxine Eiland, formerly of Okta, shared valuable insight, advice and uses cases on the makeup and journey of a martech stack.
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Martech Stack Evolution: Latest Trends
Explore the latest trends and innovations in the ever-evolving martech landscape, and break down the factors that are driving change.
Martech Stack Evolution: Latest Trends
Nitin Ahuja of Verizon, Sujoy Chandra of SiriusXM, and Beki Scarbrough, formerly of Demandbase discuss how to best navigate, structure, and optimize emerging marketing technology platforms and data tools.
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How to Build an A-Grade Martech Team
Discover staffing and resourcing best practices for assembling a top-notch, martech-savvy team.
How to Build an A-Grade Martech Team
Darren Atkins of Sabre Corporation, Ali Rastiello of Health Catalyst, and Sujoy Chandra of SiriusXM discuss how to recruit, retain, and enrich outstanding modern marketing teams.
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CDPs in Action: Essentials for Implementing a Customer Data Platform
Learn advanced strategies for implementing and optimizing customer data platforms.
CDPs in Action: Essentials for Implementing a Customer Data Platform
Brian Prascak of Naratav and Rich Herbst of Ascend Marketing discuss some tips, best practices, and use cases for choosing and implementing CDP technology.
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CDPs Demystified: The Source of Truth for Customer-Driven Marketing
Discover ways to utilize customer data platforms to execute customer-driven marketing strategies.
CDPs Demystified: The Source of Truth for Customer-Driven Marketing
Brian Prascak of Wawa and Carrie Sinclair of Honeywell discuss how organizations can use customer data platforms to create more personalized marketing campaigns.
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Adtech: Emerging Trends and Methods
Identify developing trends and methods for curating content and activating audiences using adtech.
Adtech: Emerging Trends and Methods
Adam Cox of YETI and Nicolette Harper of Marriott International discuss how their highly distinct and diverse companies pivoted tactics and expanded reach during challenging times, thanks to the flexibility afforded by their respective adtech stacks.
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Advanced Audience Segmentation: Leveraging Powerful Data
Leverage consumer data to deliver more strategic and personalized marketing campaigns.
Advanced Audience Segmentation: Leveraging Powerful Data
Martha van Berkel of Schema App, Chad Milligan of Frontier Communications, and Theresa Kushner of NTT DATA Services discuss how to best utilize data to extract actionable consumer behavior insights.
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The Role of Martech at the Intersection of Marketing and Sales
Maximize your martech stack to support better group alignment.
The Role of Martech at the Intersection of Marketing and Sales
Allison Cerra of Alkami Technology, Jarrett Hollier of Dun & Bradstreet, and Dana Centola of Sabre discuss their visions for better attribution and accountability between departments.
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The Role of Martech in Post-COVID Recovery
Leverage powerful martech tools to kick-start your post-COVID-19 digital-first marketing strategy.
The Role of Martech in Post-COVID Recovery
Holly Moreland of Hilton and Brandy Butler of Jason’s Deli discuss how their organizations pivoted to meet customers’ demands during the COVID-19 pandemic.
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Content Marketing and Personalization: 2021 Outlook
Activate personalization strategies across your martech stack to deliver effective, relevant content in 2021 and beyond.
Content Marketing and Personalization: 2021 Outlook
Jessie Dawson of Autodesk, Kristina Alfano of ClubCorp, and Cecilia Pérez-Verdía of UTD Center for BrainHealth discuss how to best organize digital asset management systems, collect the right data for effective personalization, and match content with the right audiences.
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Content Marketing Outlook: Strategizing for 2021
Discover key trends to look out for as you plan your content roadmap.
Content Marketing Outlook: Strategizing for 2021
Richa Pande of HP, Brad Armstrong of NI, and April Mullen of SparkPost discuss how to best architect content strategy and execution in 2021 and beyond.
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Personalization: For Web and Beyond
Take control of your personalization strategy to orchestrate 1:1 customer experiences across all channels.
Personalization: For Web and Beyond
Faylene Bell of NVIDIA, Marissa Eddings of 7-Eleven, and Maxine Eiland of SailPoint discuss how to assign web visitors to audience segments, templatize email personalization modules, and use data to drive engaging experiences.
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Filling in the Gaps: Building Smarter Campaigns With Better Data
Learn how to collect smarter data signals from your customers and fill in the gaps to achieve seamless CX execution.
Filling in the Gaps: Building Smarter Campaigns With Better Data
Delci Organ of Nokia, Joe Quinn of NI, and Luke Mortensen of PayPal discuss how to best navigate, organize, and orchestrate powerful full-lifecycle data flows.
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Advanced Campaign Architecture: Activating Multi-Channel Journey Experiences
Learn how to synchronize your marketing channels to create seamless customer journey experiences.
Advanced Campaign Architecture: Activating Multi-Channel Journey Experiences
Ali Rastiello of Cornerstone OnDemand, Marie-Laure Carvalho of SolarWinds, and Pamela Brungardt of Terminus discuss how to connect and optimize channels of communication when building multi-channel customer journey experiences.
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Connecting Customer Experiences: Advanced Campaign Architecture
Take control of your campaign architecture strategy to maximize engagement with the right customers at the right time.
Connecting Customer Experiences: Advanced Campaign Architecture
Adnan Khaleel of Dell and Sunny Yarrish of Essilor discuss the strategies and technology required to design advanced campaign architectures that deliver more engaging customer journey experiences.
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