Allison Cerra of Alkami Technology, Jarrett Hollier of Dun & Bradstreet, and Dana Centola of Sabre discuss their visions for better attribution and accountability between departments.
The Role of Martech in Post-COVID Recovery
Holly Moreland of Hilton and Brandy Butler of Jason’s Deli discuss how their organizations pivoted to meet customers’ demands during the COVID-19 pandemic.
Content Marketing and Personalization: 2021 Outlook
Jessie Dawson of Autodesk, Kristina Alfano of ClubCorp, and Cecilia Pérez-Verdía of UTD Center for BrainHealth discuss how to best organize digital asset management systems, collect the right data for effective personalization, and match content with the right audiences.
Content Marketing Outlook: Strategizing for 2021
Richa Pande of HP, Brad Armstrong of NI, and April Mullen of SparkPost discuss how to best architect content strategy and execution in 2021 and beyond.
Personalization: For Web and Beyond
Faylene Bell of NVIDIA, Marissa Eddings of 7-Eleven, and Maxine Eiland of SailPoint discuss how to assign web visitors to audience segments, templatize email personalization modules, and use data to drive engaging experiences.
Filling in the Gaps: Building Smarter Campaigns With Better Data
Delci Organ of Nokia, Joe Quinn of NI, and Luke Mortensen of PayPal discuss how to best navigate, organize, and orchestrate powerful full-lifecycle data flows.
Advanced Campaign Architecture: Activating Multi-Channel Journey Experiences
Ali Rastiello of Cornerstone OnDemand, Marie-Laure Carvalho of SolarWinds, and Pamela Brungardt of Terminus discuss how to connect and optimize channels of communication when building multi-channel customer journey experiences.
Connecting Customer Experiences: Advanced Campaign Architecture
Adnan Khaleel of Dell and Sunny Yarrish of Essilor discuss the strategies and technology required to design advanced campaign architectures that deliver more engaging customer journey experiences.